Springtime and cleaning signals “out with the old and in with the new,” bright, fresh and new commodities, ideas, conversations, and partnerships. This can come in all shapes and sizes, moods and tones, and occurs around the world in different ways. Fresh, new starts come in a package of one or ten; welcoming the new perspective is what’s important to me.
This week, as spring shook off its frost and chilly rain in northern California, and the sun finally shown its warmer face, conducting a media coverage sweep for a class project and client has brought me all over the globe. It’s taken me traveling across headlines to and fro, across various social media platforms, 20 languages and over 110 countries, in fact. Exciting? Yes this is sweet and sure thrill for me. Just like the exhilaration of handing in a squeaky clean and meaty reseach paper, a new and digitally visual presentation, saving the day at just the right moment, or walking into the sunshine in a bright new outfit. It’s like having an “aha” moment or “big idea” with a colleague or client when you are completely stuck in a rut or challenge – when that sweet, born again moment or idea emerges during a brainstorm or stategy meeting. It’s when you turn the curve, you get ahead of the curve, and you start again, on the right track.
This week, the old school idea that rejuvenated itself into new ways and relationships, were various exciting global socially-driven public/private partnerships fueling various new perspectives and energy, innovation, engaged citizens economic development, social impact and entrepreneurship. These stories and announcements are refreshing brands, rejuvenating non-profit efforts and resources, and driving online marketing and publicity as springtime helps us “clean out the old and bring in the new.” Just this week I’ve seen new shiny and bright futures for Ashoka, a “hot” new Website for Kiva, and other social entrepreneurship organizations getting injected with more funding and resources through big, bright and shiny partnerships, and with big company names, like eBay and Ashoka’s new Opportunity Project launch.
As change is made, positive partnership making not only includes having a clean new look, but to have a clean story. When non-profits lack clarity or mix enterprise for unclear reasons, it doesn’t engage supporters just increases question, concern and distrust. In this article, Soles4Souls has been collecting shoes to donate to people in need of shoes since 2006. Now they’re found to donate shoes to citizens in need overseas, but also to merchants, to then sell to their communities instead as distributors, at a small handling fee. Regardless of the true story, after looking into it more, question is in increased and this article explains more how Soles4Souls does offer an opportunity where it lacks in the societies they work in - in jobs and commerce, however confusion causes surprise and distrust from its supporters and donors. Selling used shoes is creating jobs at a low cost, but it is also flooding the markets, falsely driving up demand and down prices for second hand, low quality shoes that came from our soles, under false pretenses. At the end of the day, it is up to the board and leadership of the organization to make these decisions in how they donate and where funding comes and goes. My concern is in the marketing and online communications to their supporters, donors and the world– which shows lots of bright faces and promise through their marketing campaigns saying they’re looking to collect more shoes in 2011 for needy soles around the world…but it is really to boost their shoe numbers to donate to more people in need or to their “microenterprise” program? Whatever it is, they they should just clearly say it. Transparency is clear, fresh, clean and a good way to start the season.
Similarly in this time of positive change and on a good note – we see the US government investing in promotion of female entrepreneurship through trade and other means in this public, private government initiative from Hillary Clinton talks trade and promoting women in Latin America – Pathways to Prosperity program. The “Pathways to Prosperity can and will help spread the benefits of economic engagement and trade to women, rural farmers and small businesses, Afro-descendants, indigenous communities, and others too often left on the sidelines of progress.” — Secretary of State Hillary Rodham Clinton Stated.
Kiva also hits new milestones through engaging with the public and private sector, as they’re efforts go viral and partners from many private sector areas looking to ”do good” or use their loan activity for tax write offs join in to support. Kiva hit a new milestone recently with 200 million dollars in loans. But are these all effective? Money is being given to entrepreneurs around the world – social or not, with or without training. However, something can be said about crowd support and funding– sustainable and/or with or without training, that is a better opportunity than not. They have focused internally in terms of sustainability; chatting with employees recently they’ve shared they have overhauled their volunteer process to make it more effective, thus realizing their mission and impact better.
Kiva and other organizations make many headlines everyday through partnerships with other foundations, businesses, current events or media news. This promotion and conversation either contributes positively to social entrepreneurship either directly or indirectly, like recent film launch of To Catch a Dollar.
Finally, another global project came across my desk hailing from the region I know best– a Spanish BBVA– a partnership with Ashoka and Skoll (also corporate partner PwC and ESADE– a Spanish school for business and law) boasts their support for public/private partnership with the Spanish university to promote development in Latin American and “social entrepreneurship to consolidate, grow and scale their social impact.”
The lesson of the day is not what one is supposed to do for proper “spring cleaning” or how to define it. It is not even whether public/private partnerships are the true answer to promoting social entrepreneurship, social enterpise or making a true impact. The question for me, on this (finally) warm spring day, would be — what does Ashoka’s strategic partnership team eat for breakfast? Is it Cheerios or Wheaties? Because based on just this week’s news, I’d like to have what they’re having, to learn how to secure and offer the sustenance and (hopefully) resource sustainability Ashoka would appear to now benefit from in the coming year. And this type of advice on strategic partnerships, social innovation, creativity, persistance and follow-through is one meaty lesson of the day, especially when talking about making the most of your morning coffee, and whatever you have with it.